Coffee Planet for Rove Hotels
Coffee Planet blend for Rove Hotels
Rove Hotels announces new coffee blend
The new blend, developed in partnership with Coffee Planet, will be served across all Rove Hotels and be available for retail as whole beans starting 11th February 2018.
Dubai, United Arab Emirates, 7 February 2018: Dubai-based Rove Hotels, the design-influenced lifestyle hotel brand, has partnered with the Middle East’s premier speciality Arabica coffee roaster, Coffee Planet, to bring a new brand-new coffee to Rovers staying at each of the four Rove Hotels.
The exclusive new blend will be served in Rove Downtown, Rove City Centre, Rove Healthcare City and the newly opened Rove Trade Centre, as Rove Hotels will become the first mid-market brand to collaborate with a coffee brand in the region. Also available to buy as whole beans to grind at home, the blend is described as a full-bodied coffee with a taste of dark chocolate and butter, perfectly complemented with a caramel finish and a coffee blossom aroma.
This new specialty coffee blend has been created with beans sourced from UTZ certified, sustainable farms in South America and Africa and follows the Rove Hotels’ brand philosophy of bringing superior experiences to the midmarket hospitality market, while keeping a value proposition.
The new partnership takes coffee lovers staying with Rove Hotels or visiting The Daily, on a 500-year journey with the goal to help people experience the finest global Arabica coffee, directly sourced from the world’s best farmers, and served fresh within some of Dubai’s coolest locations at Rove Hotels. With coffee's rich history rooted in Arabia, there's no surprise that the Middle East’s growing thirst for specialty coffee has increased over the years with the UAE being one of the fastest growing coffee markets in the world.
Paul Bridger, Corporate Director of Operations at Rove Hotels said: “We are thrilled to announce our partnership with Coffee Planet. We have spent the last few months working alongside them to achieve a perfectly roasted blend for our Rovers. Coffee is an important part of our food and beverage offering and we feel that while it’s not a luxury product, it’s far too often not done properly within the industry. We are very proud of the quality of our products and are confident that this new and exciting partnership will encourage guests and coffee lovers to visit our properties to explore this delicious new blend.”
For more information, search the #RoveHotels #coffeeplanet hashtag and visit www.rovehotels.com/coffee, www.coffeeplanet.com follow Rove Hotels and Coffee Planet on Facebook, Instagram and Twitter at @rovehotels @mycoffeeplanet.