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About Coffee Planet

about Coffee Planet

Coffee Planet was born in Arabia and our goal is to help more people experience the finest global Arabica coffee that has been roasted, here on the peninsula, for over 500 years.

Robert Jones Coffee Planet

Robert Jones

Managing Director


First joining the Coffee Planet team in 2007, Robert has championed Coffee Planet’s expansion into the foodservice and retail divisions, as well as successfully developing the brand’s 360 degree solutions to coffee ethos and becoming the largest roaster in the UAE, within his role as Managing Director.

With the primary objectives of helping more people experience the finest global Arabica coffee, Robert is responsible for overseeing the continued development of Coffee Planet’s GCC and wider Asia operations, as well as driving the brand’s international expansion into markets including the UK.

Prior to joining Coffee Planet, Robert worked closely with several small businesses in management positions, whilst studying for his business postgraduate at Cardiff Business School, Wales.

Robert graduated with honours in Computer Science from Kingston University, UK in 2005. As part of his degree, he studied at Harvard University, USA and spent a year in London working for a specialised IT company.

Robert Jones Coffee Planet

Matthew Yorke-Smith

Operations Director


Responsible for co-founding the brand in 2005, Coffee Planet is Matthew’s brainchild. He plays a fundamental role in overseeing the roasting, production, supply chain, logistics and engineering sectors of the business within his role as Co-Founder and Chief Operations Director.

Overseeing the coffee supply chain from crop-to-cup, Matthew is responsible for sourcing and buying all of Coffee Planet’s green beans from over 20 different countries across the bean belt, to ensure quality and consistency in every cup – something Coffee Planet prides itself on.

Early in his career, Matthew showcased his entrepreneurial skills and founded a family-owned business in 1993. The company, Yorke Ceramics operated retail and wholesale for ceramic tiles and sanitary-ware. By early 2000s, Matthew worked as Managing Director for Intervid FZ LLC (UAE) where he was responsible for driving the brand’s footprint in the Middle East, with clients including Carrefour, Jumeirah International and the One & Only Royal Mirage.

Prior to joining Coffee Planet, Matthew relocated to the United Kingdom as Chief Executive Officer for ID Technology PLC.

Robert Jones Coffee Planet

Mike Butler

Commercial Director


Joining the Coffee Planet team in 2015 as Commercial Director, Mike brings to the role over 20 years’ experience in retail and FMCG in the UK and the Middle East.

Mike is responsible for strategy, brand development, marketing, new product development, strategic partnerships and franchising.

He began his career in fashion merchandising with River Island before moving into marketing and then finance with Superdrug, one of the largest health and beauty retailers in the UK. Mike joined Blockbuster in the early 2000s and set-up the UK’s leading online DVD rental business. Following a move to Tesco, he joined Dreams Beds as Marketing Director and in three years took the brand to number one in the UK.

Mike moved to Kuwait in 2011, running marketing for The Sultan Center supermarkets and then Alshaya’s restaurant division. He relocated to Dubai in 2014 and took on the role of Interim Commercial Director for McCain Foods MENA, prior to starting with Coffee Planet.

Mike has an economics degree from Sheffield University and an MBA from Cranfield University.



Shaun Mullen

Finance Director


Coming on board in 2018 as the Coffee Planet Finance Director, Shaun brings with him over 20 years’ experience in finance across a range of global industries.

Shaun is responsible for all aspects of finance, planning and forecasting.

He spent the initial years of his career providing assurance, restructuring and M&A advice to corporates with PwC and Baker Tilly. In 2014 he joined a global private equity backed pharmaceutical business, Amdipharm Mercury (Amco), helping to drive growth both organically and through acquisition. This ultimately led to a sale to the listed Canadian pharma company, Concordia, for $US3.5bn in October 2015.

In late 2015, Shaun joined the British Private Equity and Venture Capital Association (BVCA), the trade association and public policy advocate for the private equity industry in the UK, as Finance & Operations Director and, latterly, relocated to Dubai to join RW Chelsea Holdings, a diversified family group, as Chief Financial Officer.

Shaun is a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW) and holds a joint-honours degree in both Mandarin Chinese and Business Studies from the University of Leeds, UK.


Alan Hardman

Sales Director


Having joined as Finance Director in 2017, Alan transitioned to the new role of Sales Director in 2018. Alan has over 15 years’ experience in hospitality and investment banking in the UK and the UAE.

Alan is responsible for foodservice, retail and office coffee sales.

He began his career in finance as a trainee accountant as part of the Granada Groups hotel and theme park business, later moving to investment banking and finance with the Bank of New York Mellon, the largest custodial bank in the world working with some of the world’s largest investment funds. In 2008 Alan joined the largest online retailer in the UK as Financial Accountant, working initially on the financial planning for the delivery arm and then at the Group HQ assisting the Chief Investment Officer, sitting on the Trustee Boards.

Alan moved to Dubai in 2013 to work for Jumeirah Group. Prior to joining Coffee Planet, he was Commercial Manager for Emirates Leisure Retail, his role being to partner the business streams in ensuring that sales are optimised and effectively managed, monitoring the performance and analysis of 27 F&B outlets across the UAE.

Alan is a Fellow of the Association of Chartered Certified Accountants (ACCA) and is also a member of the United Arab Emirates Chartered Accountants (UAECA) and the Chartered Institute for Securities and Investment (CISI).

board member

Andrew Posa

Technical Services Director


Having joined Coffee Planet in 2017 as Business Process Director, Andrew became Technical Services Director in 2018.

Andrew is responsible for coffee machine solutions and optimising processes across the business.

Originally from Australia, Andrew began his career in New Zealand where he managed outsourced help- desk teams for a number of government agencies such as New Zealand Fire Service and Department of Corrections.

Andrew moved to Dubai in 2006 and consulted on demand planning and forecasting for Workz Middle East. One of his major projects was managing the planning of over 1.1 billion phone cards and 75 million SIM cards for the 23 operating-offices of Zain. In 2011, Andrew became the Operations Manager for MiX Telematics – ME and Australasia. Whilst in this role he created a 30-person service division from scratch and led several international territories prior to starting with Coffee Planet. Andrew has an associate diploma in computing.